Beirut, Lebanon — November 20, 2015 — Cargomaster Group, a leading freight forwarder and logistics company, is reengineering its internal infrastructure to enhance its existing platform with the objective of positioning itself as a corporate enterprise. This move is the key stepping stone of its three year development plan to further its focus in line with its growth and expansion plans.


Effectively the restructuring activity will entail further dependency on system development, restructuring the departments, developing existing staff and recruiting new talent, enhancing existing processes and KPI’s while streamlining its services. This strategic move will realign the organization with the objective that will reshape the company to optimize its effectiveness, improve efficiencies, innovation and ultimately enhance the customer experience and touch point. “With the current changes within a challenging Middle Eastern market and increase in competition we need to be creative in serving our customers” said Managing Partner – Commercial Jacques Abouzeid. He continues, “While upgrading our company platform through development of our technology, enhance our processes and getting the right people, we can optimize, create efficiencies, streamline focus and further automate. All with the ultimate objective of becoming the customers number one choice in service”.


The project was initiated in Q4 2014 and launched in January 2015 through an outsourced approach by partnering with MINDFREE CONSULTING, a Dubai based consultancy company serving the MEA region focused on consultancy and recruitment services. The steering committee of this project was led by Cargomaster Group owners Roy Abouzeid and Jacques Abouzeid along with George Mokbel Managing Partner MINDFREE CONSULTING and took 3 months between conducting the due diligence, gap analysis, setting the strategy and executing.


The main three pylons of the project are Organizational Restructuring, by segregating departments to create more dedicated and expert staff. In addition to creating Standard Operating Processes and Key Performance Indicators, to improve efficiency while aligning the focus of each department. It would be the first step into ISO 9001 standards which the Cargomaster Group aims to achieve by 2016. Last but not least, Improved IT System and Reporting Tools, to create more visibility both internally to all Cargomaster staff and also externally to its clientele and suppliers. This would create faster response time, better control, and more professionalism, in a nutshell it means an Improved Service Level. Cargomaster aims to be a One-Stop-Shop for all your logistics needs.


“As a company today our main customer portfolio is built on multinationals and large corporate organizations, however we are seeing a huge shift within the ME markets towards the support and growth of start-ups and SME’s. As an SME ourselves it is our pleasure to be part of a disruptive change within an organization and contribute to its success through bringing value to its growth plans and ambitions” said Managing Partner MINDFREE CONSULTING George Mokbel. “We have handled several projects involving restructuring & recruitment initiatives, sales optimization & growth, market studies, feasibilities studies and business plans and all come with one thing in mind, making a difference to the partners we serve and contributing to their growth and bottom line. However having the opportunity to work on all those components at one time is a unique opportunity and an interesting challenge. The overall experience working with young talented leaders and fun people within the Cargomaster Group team has been an absolute pleasure and made it possible to achieve over the 3 months period of the project”.


Featured in Arabian Business: